Privacy Policy

1. Responsible Party

The responsible party in accordance with the General Data Protection Regulation (GDPR) is:

Fechter Merch GmbH In der Wegscheid 5 2100 Korneuburg, Austria

Email: support@mastersofmerch.at Phone: +43 664 75142172

2. General Information on Data Processing

We process personal data exclusively in accordance with the provisions of the General Data Protection Regulation (GDPR) and the Austrian Data Protection Act (DSG).

Personal data is all information that relates to an identified or identifiable natural person (e.g., name, address, email address, payment data).

3. Legal Basis for Processing

The processing of your data is based on the following legal grounds:

• Art. 6(1)(b) GDPR – Performance of contract (e.g., orders, delivery)
• Art. 6(1)(c) GDPR – Legal obligation (e.g., retention obligations)
• Art. 6(1)(f) GDPR – Legitimate interest (e.g., security, analysis)
• Art. 6(1)(a) GDPR – Consent (e.g., newsletter, cookies)

4. Data Processing in Connection with Orders (Online Shop)

When placing an order, we process in particular:

• Name
• Billing and delivery address
• Email address
• Phone number (optional)
• Payment information

This data is used for contract fulfillment, delivery, payment processing, and customer communication.

Recipients may include:

• Shipping service providers
• Payment service providers
• IT and fulfillment service providers

5. Payment Service Providers

For payment processing, we use external payment service providers (e.g., PayPal, credit card providers, Shopify Payments). Data processing is carried out directly by the respective provider in accordance with their privacy policy.

6. Newsletter

If you subscribe to our newsletter, we process your email address on the basis of your explicit consent (Art. 6(1)(a) GDPR).

• Registration is via double opt-in procedure
• You can unsubscribe at any time via the unsubscribe link or by email

7. Cookies & Consent Management

Our website uses cookies.

• Technically necessary cookies: Art. 6(1)(f) GDPR
• Statistics and marketing cookies: only with consent (Art. 6(1)(a) GDPR)

You can revoke or adjust your consent at any time via the cookie banner.

8. Web Analytics (Google Analytics)

If you have consented, we use Google Analytics (Google Ireland Ltd.).

• IP anonymization is enabled
• Data transmission may occur to the USA
• Legal basis: EU Standard Contractual Clauses

Legal basis: Art. 6(1)(a) GDPR

9. Social Media (e.g., Facebook, Instagram)

Our website may contain social media links. When you click on these links, you leave our website. The respective provider is responsible for data processing on these platforms.

10. Storage Duration

Personal data is stored only as long as necessary for the respective purpose or as long as legal retention obligations exist.

11. Your Rights as a Data Subject

You have the right at any time to:

• Access (Art. 15 GDPR)
• Rectification (Art. 16 GDPR)
• Erasure (Art. 17 GDPR)
• Restriction of processing (Art. 18 GDPR)
• Data portability (Art. 20 GDPR)
• Object (Art. 21 GDPR)
• Withdraw consent (Art. 7(3) GDPR)

12. Changes

We reserve the right to amend this privacy policy to comply with legal or technical changes.

Status: January 2026